Your Ideal Client
One of the most important foundational principles of marketing is knowing who your Ideal Client is. When you understand the exact definition of your Ideal Client you can target them with exquisite precision.
Without this clear understanding your small business marketing materials are like “pearls to swine”. Your outreach falls on deaf [...]
We’ve all heard it. Underpromise and Overdeliver.
It works like a charm. People like it when you’re honest with them. People like positive experiences and having their expectations exceeded.
So then, why? Why doesn’t this happen everywhere all the time?
I call it the Peacock Syndrome™.
When companies make a promise to deliver [...]
“…a response to the lack of diversity in the advertising and marketing industry.”
Founded in 2007, John Olson started The BrandLab as a response to the lack of diversity in the advertising and marketing industry. Refreshing. Who would have thunk that the same Minneapolis I lived in, in 1999, would be spearheading an [...]
That’s OK but it’s only the half of it. How about engaging in a two-way conversation about your brand?
Defining your brand and [...]
Co-opetition, like competition but with co-op in the front. It’s a term I’ve heard more than once in the last year. It’s something I’ve believed in so strongly in the last 5 years and I was never able to put a name to it, and then I heard it: Coopetition – the collaboration of competitors [...]
It’s a great business tool, especially if you are doing a lot of team work, taking notes and you’ve got several people talking.
This is a 60 second video on how it works. Below that is my first [...]
This is more than just an esoteric question for those interested in self-revelation. It’s one that affects your brand…and therefore, your bottom line.
Let me explain…
As an organization, your company is a single entity. Just like an individual, it has a unique personality that is formed by [...]
…it’s about your customers.
If you spend any time marketing your business then you’ve heard this statement:
It’s not about you, it’s about your customers.
But what does this really mean and how do you implement it to effectively increase your business?
Well, in order to increase your business you [...]
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- Define your Brand in 6 easy steps
- Differentiate your brand
- Is your brand good for Pinterest?
- Social Media is like Music
- Are you eating Social Media Donuts?
- Does your brand flourish
- Your Brand is Your Culture
- The problem with brand strategy is…
- Marketing Effectiveness
- Managing social media
- TEDxYorkU: Impact Matters
- Interest in Pinterest
- Take notice of this business model
- Target with Exquisite Precision
- The B Series: Be Judicious
Brand Discovery Session
Brand Guide for BusinessThe Brand Guide for Business, originally published in 2010, is a do-it-yourself brand guide for entrepreneurs and start-ups. Define your unique selling proposition beyond quality, innovation, and service – there is something unique about you that is truly different, find it with this guide. Visit the brand marketing plan website for more.
BooksRomana is a contributing author in Wiley's Interior Design in Practice Read a few pages from Romana's chapter here.