Think of each social media platform like a genre of music. You may love opera and hate rock ‘n roll. Or love country and hate jazz. It’s the same thing with social media. You don’t have to love it all but there will be a platform [...]
From private colleges with multiple locations to start up franchise companies with 15 locations and counting, visionary leaders, heads of marketing, owners are all perplexed by the complexity of their brand identities.
A brand is not what you say you are.
It’s actually who you are. Where things have gone wrong
This is where things have gone wrong with branding in the past. Agencies come up with cool and trendy stories about organizations without giving a thought to whether that image accurately reflects who they are. [...]
No one knows what the heck it is!
This story on the launch of Food Lion’s brand strategy across 268 stores in Virginia and West Virginia, speaks extensively to in-store enhancements, lower prices, better shopping (or user) experience, greater value, and fresh produce. Well these are all great things and the company proved [...]
On March 13 buffer went down. Anyone remember Twitter’s early days? They went down all the time. The cause? Leo from buffer tweeted “It was caused by our growth in buttons across the web.” It’s a great tool. They’re having hiccups. I find bufferapp.com to be more intuitive and accessible than Hootsuite. So I’m hanging [...]
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Brand Guide for BusinessThe Brand Guide for Business, originally published in 2010, is a do-it-yourself brand guide for entrepreneurs and start-ups. Define your unique selling proposition beyond quality, innovation, and service – there is something unique about you that is truly different, find it with this guide. Visit the brand marketing plan website for more.
BooksRomana is a contributing author in Wiley's Interior Design in Practice Read a few pages from Romana's chapter here.