No one knows what the heck it is!
This story on the launch of Food Lion’s brand strategy across 268 stores in Virginia and West Virginia, speaks extensively to in-store enhancements, lower prices, better shopping (or user) experience, greater value, and fresh produce. Well these are all great things and the company proved [...]
What’s the difference between this:
“The firm we hired is great. Yah, the best. I’m told. They’re running with the project and assure me that everything will work out great – so, I’m going with it.”
“The firm we hired is great. I’m really involved in the process and as the reporting manager [...]
…but I’m having a blast!
I was hesitant at first, I barely keep up with twitter and facebook what’s the point of even taking a look at Pinterest? But I did and it hit me hard. Probably because I’m a visual learner – so when I’m able to categorize images on my own [...]
To have a successful brand, you need strategy + style.
Studio Pinpoint donated prizes for the Canadian Society of Association Executives Trillium Chapter Winter Summit silent auction and raffle. Over $2000 was raised and another $2,000 was generously matched by the host hotel’s owner, raising over $4,000 for Habitat for Humanity Hamilton. This fundraising effort was spearheaded by Mira Todorovic, a [...]
Studio Pinpoint client HUSH is proud to announce that it took home the prestigious 2010 Ontario Home Builders’ Association (OHBA) Award for “Project of the Year” for Best Community in Ontario for the Avalon and Gardens at Coronation Site in Oakville. The Toronto-based luxury homebuilder credits a huge part of their success to [...]
Studio Pinpoint Zeros in on Brand Strategy & Scoops HUSH Coveted BILD Awards!
Thanks to Studio Pinpoint, new Toronto-based luxury homebuilder HUSH scored two Advertising & Marketing Awards out of a stellar seven nominations at the 30th Annual BILD Awards held recently in Toronto. They took home the 2010 BILD Award for:
eWomenNetwork Chapter Announces Local Femtor® Award Finalist
Toronto, Canada, April 6, 2010 —The Toronto chapter of the eWomenNetwork Foundation is pleased to announce a local 2010 International Femtor Awards Finalist! Romana Mirza is being considered for the 2010 Business Matchmaker Award. The award recognizes one unique eWomenNetwork member who has consistently gone out of [...]
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Brand Guide for BusinessThe Brand Guide for Business, originally published in 2010, is a do-it-yourself brand guide for entrepreneurs and start-ups. Define your unique selling proposition beyond quality, innovation, and service – there is something unique about you that is truly different, find it with this guide. Visit the brand marketing plan website for more.
BooksRomana is a contributing author in Wiley's Interior Design in Practice Read a few pages from Romana's chapter here.