Your Ideal Client
One of the most important foundational principles of marketing is knowing who your Ideal Client is. When you understand the exact definition of your Ideal Client you can target them with exquisite precision.
Without this clear understanding your small business marketing materials are like “pearls to swine”. Your outreach falls on deaf [...]
Know what is right for you.
Do you have good discriminating judgement when it comes to your life? Your business? Your decisions?
Oh sure, let the wind blow through you’re hair (I’m one to talk (insert smiley face!)), have fun and ease up, let go – that’s always a great [...]
Be Fluid: Go with the flow, allow things to enter your flow and pass through as naturally as it happens in nature.
Nature just keeps going. It’s fluid, not matter what, it flows. Sometimes it’s devastating, sometimes beautiful. When a big obstacle falls into a stream does the water stop flowing?
Often times we [...]
Be Respectful: from this will come responsiveness and reciprocity
This post is not about shaking a finger at you and lecturing you on how to act, it’s not about that at all. We are all respectful in how we communicate and work with each other. This post is about coming into awareness. When we come [...]
Be strong: stand tall, don’t be afraid, be willing to take it and it will come gently.
It’s funny how at one stage of life being strong means you need to be invincible, not afraid, and impermeable to fear.
And then at another stage of life you realize that being strong really means being vulnerable [...]
Be Authentic: Do what you do and let others do what they do
In recent years authenticity has been celebrated and encouraged. But, what does authenticity really mean?
Be yourself? My favorite quote by Oscar Wilde:
Be yourself, everyone else is taken.
Yes authenticity is being yourself, if you know what that is.
Then beyond [...]
Be Vibrant: Shine brightly in your thoughts and actions
When I hear something like “be vibrant” I feel like I’m expected to be bubbly, full of energy and excitement. Sometimes I just can’t do that. I know that when I’m around someone that is vibrant it’s energizing and positive and easy to be around. Sometimes [...]
A few years ago on a Friday February 13th I connected with Jamie Ridler of Jamie Ridler Studios. She and I spent a day in a performance art studio – yes, performance art studio – where she took me on a journey to define my purpose. It was “that” purpose – the higher being [...]
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Brand Discovery Session
Brand Guide for BusinessThe Brand Guide for Business, originally published in 2010, is a do-it-yourself brand guide for entrepreneurs and start-ups. Define your unique selling proposition beyond quality, innovation, and service – there is something unique about you that is truly different, find it with this guide. Visit the brand marketing plan website for more.
BooksRomana is a contributing author in Wiley's Interior Design in Practice Read a few pages from Romana's chapter here.