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"Brand Strategy"
How are you different than your competition? Begin by telling people who you are, not what you do. I explain it here in this 5 minute video:
A brief overview of Pinterest to understand what it is – a beginner’s guided tour in under 5 minutes.
Adobe Flash is required.
Think of each social media platform like a genre of music. You may love opera and hate rock ‘n roll. Or love country and hate jazz. It’s the same thing with social media. You don’t have to love it all but there will be a platform [...]
This graphic has been around a long time and about a year ago this savvy young blogger updated the concept to include some newer social media platforms. It’s a simple way of understanding the difference between social media platforms. Each has it’s own feel and style, just like genres of music.
…too much?
From private colleges with multiple locations to start up franchise companies with 15 locations and counting, visionary leaders, heads of marketing, owners are all perplexed by the complexity of their brand identities.
Once a logo is designed (the brand identity) implementation is next. Sure the agency/design firm will pull together [...]
A brand is not what you say you are.
It’s actually who you are. Where things have gone wrong
This is where things have gone wrong with branding in the past. Agencies come up with cool and trendy stories about organizations without giving a thought to whether that image accurately reflects who they are. [...]
No one knows what the heck it is!
This story on the launch of Food Lion’s brand strategy across 268 stores in Virginia and West Virginia, speaks extensively to in-store enhancements, lower prices, better shopping (or user) experience, greater value, and fresh produce. Well these are all great things and the company proved [...]
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Recent Posts
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- Does your brand flourish
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- Marketing Effectiveness
- Managing social media
- TEDxYorkU: Impact Matters
- Interest in Pinterest
- Take notice of this business model
- Target with Exquisite Precision
- The B Series: Be Judicious
Brand Discovery Session
Brand Guide for Business
The Brand Guide for Business, originally published in 2010, is a do-it-yourself brand guide for entrepreneurs and start-ups. Define your unique selling proposition beyond quality, innovation, and service – there is something unique about you that is truly different, find it with this guide. Visit the brand marketing plan website for more.Books
Romana is a contributing author in Wiley's Interior Design in Practice Read a few pages from Romana's chapter here.
