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"7 Brand Principles"
Most business owners waste huge amounts of time, money and energy on ineffective marketing for one simple reason.
They Don’t Know Their Brand. Don’t let this happen to you.
Once you are clear on your brand … your whole business, especially your marketing efforts, will fall in line with who you really are and the [...]
Compose a visual story
Once you’ve completed your brand strategy it’s time to compose a visual story that accurately reflects your personality by way of a brand identity. Begin by thinking about the images associated with your Brand Personality words.
For instance, if you say, “playful and imaginative” what images come [...]
with your eyes closed?
That’s what it’s like if you don’t know your brand, it’s like getting dressed to go out on the town with your eyes closed.
By now you’ve talked to your customers to learn how they perceive you. And you know if there’s a match between who you are and what [...]
Reflect Who You Are?
Creating Your Brand from the Inside Out
Your brand is your presentation to the outside world. And that’s where most companies start — the outside. They check the competitive marketplace, find a gap, and fill it with a brand. But often, that brand does not accurately reflect who they really are. That’s a critical mistake!
This is more than just an esoteric question for those interested in self-revelation. It’s one that affects your brand…and therefore, your bottom line.
Let me explain…
As an organization, your company is a single entity. Just like an individual, it has a unique personality that is formed by [...]
…it’s about your customers.
If you spend any time marketing your business then you’ve heard this statement:
It’s not about you, it’s about your customers.
But what does this really mean and how do you implement it to effectively increase your business?
Well, in order to increase your business you [...]
What comes to your mind when you think of a Timeless Classic?
Something original…memorable…lasting…? Yes, and probably more.
What comes to mind when you think about an imitation? What about the classic line, “Got Milk?” This original slogan has become an icon in the advertising business. And it’s been repositioned to represent other [...]
Do Others Listen?
Every industry has its own language. Certain phrases and key words become standard jargon that you must understand and use as an accepted professional.
But at the same time you must differentiate yourself in order to be competitive. And this presents a dilemma. How do you present yourself as part of the industry, but set [...]
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Brand Guide for Business
The Brand Guide for Business, originally published in 2010, is a do-it-yourself brand guide for entrepreneurs and start-ups. Define your unique selling proposition beyond quality, innovation, and service – there is something unique about you that is truly different, find it with this guide. Visit the brand marketing plan website for more.Books
Romana is a contributing author in Wiley's Interior Design in Practice Read a few pages from Romana's chapter here.
