Managing social media

On March 13 buffer went down.  Anyone remember Twitter’s early days?  They went down all the time.  The cause? Leo from buffer tweeted “It was caused by our growth in buttons across the web.”  It’s a great tool.  They’re having hiccups.  I find bufferapp.com to be more intuitive and accessible than Hootsuite.  So I’m hanging in there.  Besides, from what I can tell our buffered tweets and updates were making it out into the world, us users just couldn’t access our dashboards.  Is that right @bufferapp?

• Frustrated with the limitations of TweetDeck?

• Your audience getting tired of reading multiples of the same post on various platforms?

• Finding it challenging to post throughout the day?

I answer YES to all these issues and more when it comes to managing social media.  Then I found Bufferapp.com.  Thanks to Sarah’s Faves!

This online app allows you to buffer multiple posts and tweets across facebook, twitter and LinkedIn.  Now, when I write one post on my bufferapp dashboard and I hit the “Buffer” button, versus the “Post Now” button, it adds my posts into a schedule of postings.  For each account I can set the time of day the posts are made and Bufferapp does the rest.  There is a limit to how many posts you can add to your Buffer in the free version. So far I’m extremely happy with it’s performance and would not hesitate to upgrade to the $10/month version. This app is especially useful for social media marketers who are posting for multiple accounts.

This is one highly efficient way to effectively manage your brand strategy and brand message.  It is timely and provides consistent touch points across multiple platforms without boring your audience.  What could be better?

Added bonus: you can download a browser tool bar which allows you to post online content in the click of one button.

Now that’s progress.  If you know of any other online tools that help to manage your social media conversation let us know!