This is a follow up to my earlier posting on Pinterest on February 10, 2012. The sysomos blog has published some great infographics on where Pinterest is taking off and who is using it.
To answer Sheldon’s questions at the end of his post:
What’s your take on Pinterest?
Does it deserve all of this hype?
Will the hype continue to grow or will it fade into the background soon?
My thoughts are:
My take on Pinterest is that I love the visual stories that can be communicated in just one image. It allows you to write a story through photo essays. For those of us who are visual learners, it’s a great way to communicate and bookmark the places on the web we want to keep track of. I’ve been on delicious for years. Other than the cloud tag it’s not visual at all. Here I’m able to bookmark through pictures, not just words.
Does it deserve all this hype? Sure, why not? It’s useful for so many and I’m finding that I’m communicating with people I usually don’t. I have facebook friends where we don’t really respond to each other but on Pinterest we are repining each other’s images and commenting on each other’s boards. I’m also beginning to direct message twitter friends based on what I may want to show them or share with them on Pinterest. It’s creating a channel of communication with friends who are otherwise dormant on other social media platforms.
Will the hype continue? I think so. If people are experiencing what I am on it, that my social media relationships are deepening, versus getting diluted, I think the hype will continue…and not fade away.
The final question is how does Pinterest impact your brand strategy? It impacts in the same way other marketing channels do. If you know your message and are consistent with it then Pinterest gives you another way to communicate and deepen your social media relationships. Pinterest is good for your brand.
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